Strat Rep seeks strategic, research-driven marketing professionals to create and maintain high-impact marketing plans for our digital agency clients. As a Strategic Planning & Analysis Specialist, you’ll lead the discovery, design, and refinement of campaign strategies that drive real business growth—while integrating AI to streamline and scale delivery.
This role is ideal for a strategic thinker who enjoys deep research, building brand-specific roadmaps, and using tools like ChatGPT and Claude to craft smarter, faster deliverables—without compromising quality.
Core Purpose of This Role
Build and evolve strategic marketing plans that help agency clients win—using deep insights, clear structure, and AI-enhanced delivery.
Key Responsibilities
1. Market Research & Discovery
- Analyze a client’s niche, competition, audience, and performance data
- Use frameworks like SWOT, customer journey mapping, and empathy mapping to uncover actionable insights
- Translate findings into positioning, channel strategy, and messaging recommendations
2. Create Strategic Plans
- Build detailed, agency-ready strategy docs that include:
- Goal-setting
- Buyer personas
- Messaging maps
- Funnel strategy
- Channel recommendations
- Campaign concepts
- Work alongside account managers, content strategists, and creative teams
3. Maintain & Update Plans
- Revisit and optimize strategic plans quarterly or per campaign shift
- Ensure strategies evolve with market changes, analytics data, and business goals
4. Build Custom GPTs for Clients
- Create brand-specific GPTs that represent the client’s tone, offers, and strategy
- Use them to support internal execution, writing, and idea generation
5. Maintain & Improve GPT Quality
- Refine GPTs based on campaign evolution, new data, or client feedback
- Ensure all AI tools used reflect the most current brand positioning
Tools & Tech Stack
This is a tech-forward role, with an emphasis on working smarter through AI and frameworks.
Core Tools:
- ChatGPT / Claude / Notion AI
- Market research tools (Google, AnswerThePublic, SimilarWeb, SparkToro)
- Notion, Google Docs, Canva, Miro (for frameworks and visual planning)
- CRM or Project Tools: ClickUp, Trello, Asana
Key Measurables
- Strategic Plan Turnaround Time – On-time delivery of first draft and updates
- Research Depth & Relevance – Measured via internal QA and campaign outcomes
- Custom GPT Accuracy & Utility – Rated by team using internal use feedback
- AI Efficiency Gains – % of content/process supported by GPT vs manual effort
Ideal Candidate Profile
Experience:
- 3+ years in marketing strategy, research, or planning (agency experience preferred)
- Familiar with customer journey design, persona development, and funnel strategy
Skills:
- Excellent writer and communicator
- Strong analytical and synthesis skills—can take data and shape direction
- Detail-oriented, but doesn’t get stuck in perfectionism
- Highly curious and self-updating in the AI space
Soft Traits:
- Strategic mindset with tactical understanding
- Adaptable and coachable—open to frameworks, feedback, and iteration
- Independent, proactive, and organized with remote work
Recommended Personality Fit
- Kolbe: Fact Finder 8, Follow Through 6, Quick Start 5, Implementor 3; DISC: Dominance 5, Influence 4, Steadiness 7, Conscientiousness 8.
Want to stand out? Take your Kolbe or DISC test at understand.me and include your results when you apply.
Why Join Strat Rep as a Strategic Specialist
- Fixed Monthly Pay – Stable income, no chasing invoices
- Full Statutory Benefits – SSS, PhilHealth, Pag-IBIG, 13th Month
- HMO Coverage – health security for you
- Remote Setup – Flexible work from anywhere in the Philippines
- Structured Training & Templates – Strategic planning SOPs, guided AI integration, and client-specific frameworks
- Strategic Work, Not Just Execution – Be part of upstream thinking, not just downstream doing
📩 Apply Now
If you’re passionate about strategy, systems, and AI-enhanced planning—and want to work with agencies that value clarity and structure—this role was built for you.