Digital Advertising Manager

📍 Remote – Full Time (Mostly US Hours)

We’re looking for a Digital Advertising Manager to lead our paid media strategy—planning, launching, and optimizing ad campaigns that deliver measurable results for our clients.

This role isn’t just about running ads—it’s about leading a team, driving strategy, and ensuring every campaign contributes to client growth and ROI.

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What You’ll Do

1. Lead Paid Media Strategy

• Develop advertising strategies across Google, Meta, and other platforms.
• Align campaigns with client goals, budgets, and KPIs.

2. Oversee Campaign Execution

• Guide the team in building and optimizing Google Search, YouTube, Display, Local Service Ads, and Meta campaigns.
• Ensure targeting, creative, and messaging are on point.

3. Explore & Expand Channels

• Test and evaluate new platforms (e.g., TikTok, Nextdoor, Thumbtack, Angi, LinkedIn Ads).
• Diversify ad spend to reach high-quality leads.

4. Collaborate Cross-Functionally

• Work with social media, content, and design teams to ensure ads align with brand voice, visuals, and funnel strategy.

5. Track, Report & Optimize

• Oversee performance reporting using Google Analytics, Looker Studio, and other analytics tools.
• Monitor CPL, conversion rates, and ROI—making data-driven adjustments quickly.

6. Lead & Develop the Team

• Hire, train, and mentor advertising specialists.
• Set clear performance expectations and hold the team accountable.

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What We’re Looking For

• Experience: 5+ years in digital advertising, with at least 2 years in a leadership role.
• Skills: Strong strategic thinking, team leadership, and platform expertise (Google Ads & Meta required).
• Tools: Google Ads, Meta Ads Manager, Google Analytics, Looker Studio; other platforms a plus.
• Mindset: Results-driven, innovative, and adaptable to changes in the ad landscape.
• Leadership: Proven ability to guide teams and manage multiple campaigns simultaneously.

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Why You’ll Love This Role

• Fully remote – work from anywhere
• Lead high-impact campaigns for diverse industries
• Competitive pay with growth potential
• Supportive, results-focused team culture