(with Reputation Management Support)
About StratRep
StratRep empowers digital marketing agencies with highly skilled, pre-vetted virtual assistants to help scale efficiently. Our mission is to provide AI-enabled, marketing-trained Virtual Assistants that work smarter—not just harder. We’re looking for an influencer marketing expert to join our team and drive strategic partnerships that convert audiences into customers for our agency clients.
The Role
We seek an Influencer Marketing Specialist to lead strategic influencer partnerships and campaigns while providing automated reputation management support. This role focuses primarily on building and managing influencer relationships that drive measurable results for our clients, with secondary responsibilities in maintaining positive online reputations through automated systems.
Primary Purpose: Help clients find great influencers, get them on board, and ensure they follow through. Your job is to turn influencer audiences into client customers while maintaining positive brand reputation.
Core Responsibilities
Influencer Marketing (80% of role)
Influencer Discovery & Recruitment
- Research and identify influencers who align with client brands and target audiences across multiple niches
- Build comprehensive database of qualified influencers with performance metrics and audience insights
- Conduct outreach campaigns to recruit high-quality influencer partners
- Evaluate influencer authenticity, engagement rates, and audience demographics
Contract Management & Onboarding
- Work with the team to get influencer agreements signed quickly and correctly
- Negotiate rates, deliverables, and campaign terms within budget parameters
- Ensure both parties clearly understand all contract terms
- Manage comprehensive onboarding process for new influencer partnerships
Campaign Management & Accountability
- Follow up with influencers to ensure content delivery as promised and on schedule
- Monitor campaign timelines, deliverables, and performance metrics closely
- Track engagement rates, reach, conversions, and ROI for all influencer campaigns
- Create detailed performance reports and optimization recommendations for clients
Content Strategy & Collaboration
- Provide influencers with creative content ideas that benefit both their brand and clients
- Collaborate on content calendars, posting schedules, and campaign themes
- Help repurpose influencer content into reels, posts, and ads for broader marketing use
- Ensure brand consistency and messaging alignment across all influencer-generated content
Relationship Management & Growth
- Maintain ongoing relationships with top-performing influencers
- Handle all influencer communications and resolve campaign issues promptly
- Identify opportunities for long-term partnerships and brand ambassador programs
- Build network of reliable influencers for various client industries and campaign types
Reputation Management (20% of role)
Automated Review System Management
- Monitor automated review request systems and ensure optimal performance
- Collaborate with Automation Specialist to maintain and improve review generation workflows
- Track review response rates and system effectiveness across client accounts
Review Response & Escalation
- Respond to reviews that require immediate attention or personalized responses
- Escalate critical reputation issues to appropriate team members
- Maintain brand voice consistency in all review responses
Required Qualifications
- Education: Bachelor’s degree in Marketing, Communications, PR, or related field (or equivalent experience)
- Experience: Minimum 3 years in influencer marketing, social media marketing, or digital marketing with proven campaign results
- Technical Skills:
- Expert-level experience with influencer marketing platforms (AspireIQ, Upfluence, Creator.co, Klear, or similar)
- Advanced knowledge of social media analytics tools (Hootsuite, Sprout Social, native platform analytics)
- Experience with campaign tracking and ROI measurement tools
- Basic familiarity with review management software preferred
- CRM proficiency and understanding of marketing automation
- Relationship Building: Proven track record of building and maintaining professional relationships with content creators and influencers
- Negotiation Skills: Experience negotiating contracts, rates, and campaign deliverables
- Communication: Excellent written and verbal communication skills with ability to manage multiple stakeholder relationships
- Time Zone: PST
Ideal Personality Profile
- DISC: Low Dominance, High Influence, Moderate Steadiness, High Compliance
- Kolbe A Index: Fact Finder 7, Follow Thru 6, Quick Start 4, Implementor 3
- Natural relationship builder with exceptional networking abilities
- Detail-oriented with excellent follow-through and project management skills
- Collaborative team player who thrives in structured, goal-oriented environments
- Comfortable managing multiple influencer relationships and campaigns simultaneously
- Results-driven with strong analytical mindset for campaign optimization
What We Offer
- Competitive salary based on experience
- Professional development opportunities in the rapidly growing influencer marketing space
- Collaborative, supportive team culture
- Access to cutting-edge marketing automation and analytics tools
- Opportunity to work with diverse clients across multiple industries
- Direct impact on client growth and revenue through strategic partnerships
Ready to Apply?
If you’re passionate about building strategic influencer partnerships that drive real business results and have the skills to recruit, manage, and optimize high-performing campaigns, we want to hear from you. This role offers significant growth potential in one of the fastest-growing areas of digital marketing.
StratRep is an equal opportunity employer committed to building a diverse and inclusive team.