Strat Rep seeks results-driven PPC and Paid Advertising Specialists to plan, execute, and optimize paid media campaigns across Google, Meta, and emerging ad platforms. You’ll help our digital agency clients generate qualified leads through smart, ROI-driven advertising—while working remotely as part of a high-performance virtual team.
Core Purpose of This Role
Run smart, profitable ads that bring in real leads for our clients. Use the right platforms, track results, and continuously improve performance.
Key Responsibilities
1. Launch & Optimize Google Ads
- Create and manage campaigns across:
- Google Search
- YouTube
- Display Network
- Local Service Ads (LSAs)
- Optimize for click-through, conversions, and cost-efficiency
2. Lead Meta Ad Campaigns
- Plan and manage high-performing Facebook and Instagram ads
- Collaborate with social and content teams to boost top organic posts
- Execute retargeting, lead-gen, and lookalike strategies
3. Test & Expand Paid Channels
- Explore new paid platforms relevant to agency niches (e.g., Nextdoor, Angi, Thumbtack, Bing, Pinterest)
- Roll out pilots and scale what works
4. Collaborate Across Teams
- Align ads with social media, content, design, and funnel automation
- Ensure brand voice, creative, and audience targeting are consistent across platforms
5. Measure & Report
- Build clear, client-ready dashboards (Google Analytics, Looker Studio, GHL)
- Track conversions, CPL, and ROI across campaigns
- Adjust strategy fast when something isn’t performing
Tools & Platforms You’ll Use
- Primary Ad Platforms:
Google Ads (Search, YouTube, Display, LSAs)
Meta Ads (Facebook, Instagram) - Emerging Channels:
Nextdoor, Thumbtack, Angi, Bing/Microsoft Ads, TikTok, Pinterest - Support Tools:
Google Analytics 4 (GA4), Looker Studio, GoHighLevel (GHL), Zapier, landing page builders, UTM tracking tools
Ideal Profile
Experience
- 2–4 years managing paid ads for B2B or B2C campaigns (agency experience preferred)
- Strong understanding of media buying and conversion tracking
Skills
- Data-driven decision-maker
- Clear communicator with strategic insight
- Fast executor—able to iterate campaigns quickly
- Familiar with GA4, attribution tools, and ad testing frameworks
Recommended Personality Profile
- Kolbe and DISC assessments indicate a strong Quick Start (7) and Dominance (7), with moderate scores in Fact Finder (6), Influence (6), Steadiness (5), Follow Through (5), Conscientiousness (7), and Implementor (3).
Take the free assessment at understand.me and include your results with your application.
Why Join Strat Rep as a VA
- Fixed Monthly Pay – predictable income, no invoice chasing
- Statutory Benefits – SSS, PhilHealth, Pag-IBIG, 13th Month Pay
- HMO Coverage – health security for you
- Remote & Flexible – work from home, mostly day shift hours
- Growth-Oriented Culture – training, mentorship, and long-term career planning
Agency Clients – support marketing and sales teams in real business environments
📩 Apply Today
If you’re ready to bring in quality leads, scale what works, and help agencies grow through paid traffic—this role was built for you.